DESIGN
FORWARD

DESIGN
FORWARD

Design Forward is a framework that provides flexibility to accommodate a wide range of client priorities without compromise.

Dougherty Architecture

Dougherty’s Design Forward philosophy rests upon the belief that public facilities design shapes lives, and must be developed through close collaboration with the client and community.

A Design Forward Studio

Dougherty believes that design excellence is measured as much by value, sustainability, maintainability and fiscal responsibility as it is by the outward beauty of a project.

Dougherty Architecture Website

SCOPE & APPROACH

I worked with a 3 person team (1 Designer, 1 Web-Designer, 1 Brand Director) on the new web design for Dougherty +. Beginning with brand positioning, we established a strong concept: Design-Forward. Design-forward is both philosophy and methodology that clearly defines how Dougherty thinks and works.

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This project was part of a multi-collaboration with LA Design studio Flux Branding. The original firm of Dougherty + Dougherty was established 38 years ago by Betsey Olenick Dougherty, FAIA, LEED AP. Betsey was joined by husband and partner, Brian Dougherty, FAIA, LEED AP, two years later. In 2007, the firm opened the Oakland office to support statewide clientele. Both offices function as intimate, studio environments with a signature of personal service and responsiveness, quality design excellence and technical competence.