NERD
WIRE

NERD
WIRE

Logo redesign from Obsev Entertainment to Nerdwire.

NERDWIRE

Nerd culture. Pop culture. Whether it's binging on TV shows, comics, anime, cartoons or video games!

NERDWIRE

Nerd culture at its finest

SCOPE & APPROACH

I worked with a 3 person team (1 Designer, 1Mo-graph Designer 1 Brand Director) on the new re-branding of Obsev Entertainment, wanted to create a more unique voice with fans in the “nerd” space niche, while deviating from the mother ship brand Obsev Media.

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1

Retro Lo-Fi and Vaporwave musical genre art provided design inspiration.

2

Final pantones were slected as a reference from retro concsole games like Bionic Man

3

Anime fans are a large paortion of the "nerd" culture initial logo relfects the Asian inspiration many fans enjoy.

4

The project was completed with great success on all platforms

My main role was leading in designing the logo and all relatable branding components needed, but I collaborated on some specific mo-graph needs, since I know my way around After Effects somewhat.
The best part (technical, at least) about this project is that I got to learn a lot about After Effects, which I was really curious about. We were able to deploy the first version of the intro video and video backgrounds in 2 weeks and then continued to improve upon it with feedback from the AB Testing and digital marketing team.

Extras

Youtube background

Post-apocalyptic style room populated with chibi anime characters and retro posters.

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Youtube Endslate

Youtube endslate

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Concept Logo

First inital logo concept